About the client:
Yosemite Conservancy is Yosemite National Park's primary philanthropic parter, it is dedicated to preserving the park and enriching the visitor experience.
Their donors fund grants for trail and habitat restoration, wildlife management, visitor education and other high-priority efforts in Yosemite. The outdoor adventures, art workshops, theater shows and volunteer programs create enriching experiences for park visitors of all ages, in every season.
About the project:
Yosemite Conservancy approached us with the idea of updating their website's appearance and improving access to their information. The redesign needed to cater to older individuals and utilize their current color palette and iconography. We primarily focused on meeting these basic requirements while exploring various narratives to seamlessly guide visitors through all the different sections of the site.
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