About the client:
Yosemite Conservancy is Yosemite National Park's primary philanthropic parter, it is dedicated to preserving the park and enriching the visitor experience.
Their donors fund grants for trail and habitat restoration, wildlife management, visitor education and other high-priority efforts in Yosemite. The outdoor adventures, art workshops, theater shows and volunteer programs create enriching experiences for park visitors of all ages, in every season.
About the project:
Yosemite Conservancy approached intending to update its website's appearance and improve access to its vast amount of information. The redesign needed to cater to older individuals, their most active current demographic, and utilize their current design style guide while exploring a more polished and modern look.
I focused on meeting these basic requirements while exploring various narratives to guide visitors through different sections of the site seamlessly, ultimately encouraging donations through the platform.
